Brand assets & guidelines

 

Logo

The Vennli logo combines the vLens image with the Vennli word-mark. The vLens and word-mark are always shown together in either full color or grey scale. They are never shown individually or in other colors.

Full Color Logo

Logo Usage Color 1Logo Usage Color 2Logo Usage Color 3

Greyscale / One Color Logo

Logo Usage Color 1Logo Usage Color 2Logo Usage Color 3

Download our Vennli full color logo
CMYK: EPS | JPG
RGB: EPS | PNG

Download our Vennli greyscale logo
EPS | JPG | PNG

Download our Vennli white logo
EPS | PNG
 



 

Safety space

When using with other logos and graphic elements, maintain a safety space 2x the size of the rectangle encasing the Vennli logo.

Logo Safety Space

 



 

Usage guidelines

Vennli marks include, but are not limited to, the Vennli name, logo, the term vLens and any word, phrase, image or other designation that identifies the source of any of Vennli’s products. Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Vennli, or in a way that confuses Vennli with another brand. Use our official and unmodified logo to represent Vennli.

Do not:

  1. Rotate or change the direction of the logo.
  2. Apply extraneous effects of the logo.
  3. Place the logo on busy backgrounds.
  4. Recolor the logo.
  5. Attempt to change the logo fonts.
  6. Stretch or skew the logo.
  7. Crop the logo.
  8. Modify the size or location of the vLens or word-mark.
  9. Use the logo as a repeated pattern.
  10. Animate the logo.
  11. Overprint or obstruct any part of the logo.
  12. Use old versions or any other marks or logos to represent our brand.
Do not rotate or change the direction of the logo.

Do not rotate or change the direction of the logo.
Do not apply extraneous effects of the logo.

Do not apply extraneous effects of the logo.
Do not place the logo on busy backgrounds.

Do not place the logo on busy backgrounds.
Do not recolor the logo.

Do not recolor the logo.
Do not attempt to change the logo fonts.

Do not attempt to change the logo fonts.
Do not stretch or skew the logo.

Do not stretch or skew the logo.
Do not crop the logo.

Do not crop the logo.
Do not modify the size or location of the vLens or word-mark.

Do not modify the size or location of the vLens or word-mark.
Do not use the logo as a repeated pattern.

Do not use the logo as a repeated pattern.
Do not animate the logo.

Do not animate the logo.
Do not overprint or obstruct any part of the logo.

Do not overprint or obstruct any part of the logo.
Do not use old versions or any other marks or logos to represent our brand.

Do not use old versions or any other marks or logos to represent our brand.

 



 

Colors

The colors featured in the vLens make up the Vennli color palette. Vennli Green and Vennli Grey take the spot of primary while the rest offer secondary support. White, #ffffff, and black, #000000, complete the set.

Vennli Green
VENNLI GREEN
PMS: 3268
CMYK: 79, 7, 54, 0
RGB: 0, 170, 145
HEX: #00AA91
Vennli Grey
VENNLI GREY
PMS: 447
CMYK: 69, 63, 62, 55
RGB: 55, 55, 55
HEX: #373737
Vennli Blue
VENNLI BLUE
PMS: 297
CMYK: 45, 5, 0, 0
RGB: 130, 205, 240
HEX: #82CDF0
Vennli Yellow
VENNLI YELLOW
PMS: 7401
CMYK: 0, 3, 35, 0
RGB: 255, 240, 180
HEX: #FFF0B4
Vennli Orange
VENNLI ORANGE
PMS: 804
CMYK: 0, 44, 78, 0
RGB: 255, 160, 75
HEX: #FFA04B
Vennli Red
VENNLI RED
PMS: 805
CMYK: 0, 67, 39, 0
RGB: 245, 120, 125
HEX: #F5787D
Vennli Purple
VENNLI PURPLE
PMS: 689
CMYK: 50, 82, 34, 12
RGB: 130, 70, 110
HEX: #82466E

 



 

Display guidelines

These guidelines are designed to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way that is not covered by these guidelines, please contact us at info@vennli.com and include a visual mockup of intended use.
 



 

Using the Vennli brand in advertising or marketing materials

Do

  • Use the Vennli logo to show your support of our product either by usage or through an approved partnership agreement.
  • Display the Vennli logo equal, optically, in size to your own.
  • Display the Vennli logo in line with and to the right of your logo. When space is limited, stack the logos with the Vennli logo on the bottom of the list.

Do not:

  • Display the Vennli logo or trademarks larger than your own marks.
  • Use the Vennli logo or marks to refer to any service other than Vennli.

 



 

Merchandise and manufactured items

Please note that we generally don’t permit use of our marks on merchandise.

Do not:

  • Use the Vennli name, the Vennli logo, vLens or any other confusingly similar marks on any apparel, product, toy or any other merchandise.

 



 

Naming applications, products or domains

Do:

  • Name your website, product, or application with something unique.

Do not:

  • Use Vennli in the name of your website, application, or product.
  • Register a domain name containing “vennli” or “vLens” misspellings, transliterations or similar variations thereof.
  • Apply for a trademark with a name including “Vennli” , “vLens”, the Vennli logo, transliterations or similar variations thereof.

 



 

Visual design of your website or application

Do:

  • Design your site with unique branding and logos.

Do not:

  • Copy our look and feel, as this could create user confusion.