Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.
Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public streets, are the computers we seamlessly communicate with. Maybe you’ll confirm futurist Oren Etzioni’s prediction that artificial intelligence (AI) will find the cure for cancer by sifting through tons of scientific research.
However, it doesn’t take a Back to the Future scenario to grasp how marketing is already changing as a result of artificial intelligence.