How machine learning and big data are fueling content intelligence

When Google’s AlphaZero taught itself to play chess within four hours, it should have erased any doubts about how artificial intelligence could revolutionize marketing. Not only did AlphaZero play chess, the novice learner beat the champion chess program in its 2017 100-game matchup.

Computers playing chess is hardly a new idea. More than 20 years have passed since IBM’s Deep Blue defeated world chess champion Garry Kasparov.

But the business of artificial intelligence powering up marketing is still a fairly new concept, often described under the umbrella term of content intelligence. And it’s already accelerating at a pace that can revolutionize the way you do marketing.

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