Content marketing continues to deliver a strong marketing ROI, with a majority of marketers reporting that the strategy made their companies more successful than the year before. That was among the findings in the latest benchmark reports released by the Content Marketing Institute.
And, B2B marketers cited quality content creation as the most significant contributing factor for those results. Among B2C respondents, content creation came in a close second as a major factor to their successful campaigns, just behind strategy.
Relevant, quality content has become the new performance standard in marketing. With customers’ demanding more experiences from brands, that shouldn’t be changing any time soon.