How content intelligence is radically raising the bar for marketing

In the world of marketing, changes in the tools used to help achieve results seem to be rapid-fire. Whether it’s the mastery of new social media channels, analytics, paid advertising or a mobile-first mindset, marketers are constantly navigating ways to adapt so that they’re connecting with their audiences.

It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.

This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.

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3 powerful ways to connect with your customers in 2019

Marketers have long discovered the competitive advantage that they can gain from investing in content marketing.

In the B2B sector, the most successful marketers were spending 40% of their total marketing budget on content marketing — compared to an average of 26% among other companies, according to a 2018 report from the Content Marketing Institute (CMI). On the B2C side, marketers gaining the best results were spending 26% of their total budget on content marketing, compared to 22% of all respondents.

According to CMI, content marketing costs 62% less than outbound marketing (traditional advertising, etc.), yet generates more than three times as many leads. Also, global content marketing revenue grew 14.3% to $28.1 billion in 2016 and was projected to continue to grow at a rate of 14.4% through 2021, according to PQ Media.

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How content intelligence is giving marketers super powers

A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.

And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content strategy with razor sharp insights. You’re able to see clearly what you should be delivering to your target audiences at the precise times they’re likely to engage.

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10 ways AI-driven content intelligence drives more marketing results

The days of simply tweaking your marketing campaign, hoping to see a slight bump in performance, are coming to an end.

No matter what you’re trying to achieve — more email opens, more traffic, more interactions or more revenue, artificial intelligence (AI)-driven content intelligence gives you the ability to drive more marketing results.

Content intelligence is bringing on the next revolution in marketing — one that will help you execute marketing strategies and content that engage  customers and prospects, and drive conversions at every stage of the buyer journey.

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The future of content marketing with AI-driven content intelligence

Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.

Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public streets, are the computers we seamlessly communicate with. Maybe you’ll confirm futurist Oren Etzioni’s prediction that artificial intelligence (AI) will find the cure for cancer by sifting through tons of scientific research.

All impressive.

However, it doesn’t take a Back to the Future scenario to grasp how marketing is already changing as a result of artificial intelligence.

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