In the world of marketing, changes in the tools used to help achieve results seem to be rapid-fire. Whether it’s the mastery of new social media channels, analytics, paid advertising or a mobile-first mindset, marketers are constantly navigating ways to adapt so that they’re connecting with their audiences.
It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.
This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.