How to use content intelligence to improve brand consistency

Just how valuable is brand consistency? That is, the practice of consistently conveying your company’s value, promises and offerings in all of your deliverables — and in ways that resonate with your customers?

Brand consistency is the key to boosting brand trust, brand awareness and brand loyalty. And, according to 200 organizations in a recent survey by LucidPress and DemandMetric, it also can lead to an increase in profits — by as much as 23 percent.

But a significant number of the organizations surveyed also said that brand consistency can be elusive, with 60 percent reporting that their teams are regularly creating materials that don’t conform to their company’s brand guidelines.

Read More →

Create a customer-focused content strategy that promotes brand loyalty

Take a second to consider the many ways people get their caffeine fix. Some may brew the old-fashioned way — using a coffee pot or a French press to get the job done. Others may use a Keurig.

And no smart coffee shop barista will assume that every person in line wants a black cup of java. Not when there are thousands of possibilities.

And that’s just coffee.

Developing a content strategy also requires that type of consideration for the different experiences customers want from your brand. Customers are increasingly demanding more — highly relevant experiences delivered in a way that shows you understand them.

Read More →

Upgrade to a content marketing strategy that supports your brand

Content marketing has evolved. No longer is more = better. However, with a shift to quality over quantity, a challenge remains: Creating content that elevates your brand. And doing it in a way that drives brand differentiation.

With content that delivers a meaningful message about what differentiates your brand in a way that matters to your targeted audiences, you will be able to attract the right customers. And, by consistently delivering brand content that appeals to those customers, you gain the ability to build long-term brand loyalty.

Convert more customers by creating a content marketing strategy that differentiates your brand with every post and upload — using these tips:

Read More →

Build brand loyalty with a data-driven content strategy

Are you really giving customers what they want?

Now, more than ever, even your most loyal customers say they are willing to switch to another brand — especially since technology is making it even easier for them to do so.

Here are a few reasons why customers may leave your brand for another:

  • 66% of customers say they’re likely to switch brands if they feel treated like a number.
  • 81% of customers want brands to understand them better — knowing when and when not to approach them.
  • Customers are 52% more likely to switch brands if communications lack personalization.
  • 33% will leave your brand after just one instance of bad customer service.
  • Customers want you to build experiences that allow them to define their own journey.

While those numbers highlight just how challenging it is to build customer loyalty, that doesn’t mean you can’t retain customers for the long term. It just may require more (and different) work than it did just five to 10 years ago.

Read More →

5 great storytelling tips to increase brand awareness

Not that long ago, or at least it seems, the business of building brand awareness was fairly straightforward. The success of your campaign typically had a lot to do with the size of your budget and the creativity of your marketing team.

Content marketing has disrupted everything. Small companies, and even individual bloggers, are generating brand awareness among their target audiences at a degree that can surpass those built through multimillion-dollar marketing initiatives.

That type of success requires a deep understanding of your customers, and what they want at every stage of their experience with you — whether it’s getting more information, buying a product or service to solve a problem, or simply being entertained.

While this is the Age of the Customer, it’s not all about the customers. Success also lies in telling your side of the story; humanizing your company in a way that customers find relatable and authentic.

Read More →

1234Next