With customers demanding more from companies — transparency, ethical practices and legitimate brand promises, marketers must pay closer attention to what it means to build brand trust.
Even when a company is delivering an amazing customer experience, fulfilling its brand promises and performing ethically, customers may not even notice in today’s competitive environment. It’s the job of marketers to make sure the right messages are communicated effectively through content marketing strategies
As part of a content marketing strategy, it’s critical to convey to customers that they can trust your company to consistently deliver on its brand promises. Use the following guidelines to build a foundation of brand trust over time.