One of the reasons I love being a marketer is that the only thing constant about it is change. A bit trite or overused, right? But, I am truly excited about the speed and impact that emerging technologies will have on marketing in the upcoming year.
As a marketer who lives and breathes in the content intelligence space, I believe that marketing is at an intersection of multiple crossroads (maybe it’s a multi-level highway?) — B2B and B2C marketing converging more than ever before; analytics and creativity crossing paths; and strategy and analytics feeding off each other in new ways.