How content intelligence is radically raising the bar for marketing

In the world of marketing, changes in the tools used to help achieve results seem to be rapid-fire. Whether it’s the mastery of new social media channels, analytics, paid advertising or a mobile-first mindset, marketers are constantly navigating ways to adapt so that they’re connecting with their audiences.

It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.

This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.

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How content intelligence is giving marketers super powers

A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.

And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content strategy with razor sharp insights. You’re able to see clearly what you should be delivering to your target audiences at the precise times they’re likely to engage.

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The future of content marketing with AI-driven content intelligence

Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.

Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public streets, are the computers we seamlessly communicate with. Maybe you’ll confirm futurist Oren Etzioni’s prediction that artificial intelligence (AI) will find the cure for cancer by sifting through tons of scientific research.

All impressive.

However, it doesn’t take a Back to the Future scenario to grasp how marketing is already changing as a result of artificial intelligence.

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6 secrets about content intelligence you need to know now

Take a second to think about marketing trends during the past 7 to 10 years. If you could have cracked the code for leveraging SEO, social media or PPC back then — before anyone else, imagine the power you would have had to squash the competition.

The opportunity to get ahead with the next marketing innovation doesn’t come often because the benefits are not always obvious. In the early days of Facebook and Twitter, few marketers would have predicted the influence they would have over marketing and sales.

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How content intelligence is changing the way we do marketing

If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI. Read More →