Joel Spolsky states that the four pillars of organic growth are revenue, head count, PR, and quality. When you choose to grow organically instead of take on outside investors, things tend to move slowly and the four pillars tend to grow at the same pace. Unless you raise outside cash, you can’t hire or advertise any faster than your sales will support.
Spolsky states that taking a slower approach minimizes the growing pains that faster growing companies may experience. For example, when revenue grows faster than hiring can, existing staff become overworked and customer service lags. If PR grows faster than the quality of your product resulting in an overhyped initial version, prospects will be permanently convinced that your product is inadequate, even if you later improve your product. Sometimes growing more slowly makes your business easier to manage and customers more likely to be pleased. What do you think?