The Importance Of A Clear, Concise Value Proposition

Value Propositon Apples

What’s your value proposition? Are you able to articulate it quickly and effectively? Whether it’s your personal value prop or your company’s, this should flow easily for you and all your employees. If you couldn’t, you’re not alone. This is harder than it looks.

To be effective, your value prop needs to be framed from the reference of your customer. This takes insight into what is important to them, and perhaps more importantly, about how they make purchasing decisions. A good value prop is built upon knowledge about why your customers choose your offering – knowledge that comes from REAL customer feedback (not assumptions). Remember, there’s no value until your customer can see how it will benefit them – this takes an understanding of your customers’ viewpoint. This is what Vennli is all about – customer insights driving strategic decision making. Check out this article by Bruce McDuffee for more about the importance of the value proposition.

Predicting Emerging Technologies Over The Next 30 Years (Infographic)

Envisioning Technology (Header)

Are robot butlers, space internet, and actual retinal screens a possibility within the next 30 years? That’s the question Michell Zapp, technology strategist and founder of the trend forecasting firm Envisioning Technology, asked himself. He examined current technological and scientific research and predicted which possible innovations may become reality, as well as the possible significance they will have on society. The result is a stunning and concise infographic entitled “Envisioning Emerging Technology For 2012 And Beyond.”

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Does Growing A Company Organically Minimize Growing Pains?


Joel Spolsky states that the four pillars of organic growth are revenue, head count, PR, and quality. When you choose to grow organically instead of take on outside investors, things tend to move slowly and the four pillars tend to grow at the same pace. Unless you raise outside cash, you can’t hire or advertise any faster than your sales will support.

Spolsky states that taking a slower approach minimizes the growing pains that faster growing companies may experience. For example, when revenue grows faster than hiring can, existing staff become overworked and customer service lags. If PR grows faster than the quality of your product resulting in an overhyped initial version, prospects will be permanently convinced that your product is inadequate, even if you later improve your product. Sometimes growing more slowly makes your business easier to manage and customers more likely to be pleased. What do you think?

Your Business Involves More Than Just Your Strategy

Business Breakfast

Breakfast is the most important meal of the day, but even the most important meal can be diminished if it consistently involves McGriddles and hash browns (no matter how delicious they may be). Just like breakfast, any business can be stifled when emphasizing just one particular portion. As of late, many businesses have moved towards the philosophy that great culture and teamwork will overpower a strategy-centric business. But, just as pancakes need syrup, culture needs strategy. When the two walk hand-in-hand, companies have a better chance at conquering the day, and more importantly, the market.

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Beauty Results From The Purity Of Function

Airplane Seats

We are passionate about design. From the usability of our software and the vibrance of our logo to the layout of our new office, everything we create is conceived from the idea that form follows function. We research, brainstorm, vet, and test everything we create to ensure it meets not only our own, but our customer’s needs and standards. It is ingrained in our values and our brand.

At Vennli, beauty results from the purity of function.

So, we love when we come across gems like this: “Flying sucks. Design-driven companies such as Uber and Airbnb have reimagined how we get to airports, and where we stay when we exit them. Yet, for the most part, the airline companies themselves still feel woefully out of touch.” In this article, titled Designers Tackle The 7 Great Miseries Of Flying, major design firms examine the flaws of an antiquated airline industry and what they would do to change it.