Using Data to Back Up Branding

Branding

It’s common for non-marketing professionals to underappreciate what goes into branding. In an HBR video, “Why Brands Need a Clear Promise,” Luca de Meo, head of sales and marketing for Audi, says “branding is not magic, it’s real business.” He recommends that the marketing function use data to make marketing a credible business partner within the business.

Vennli is based on the idea that customer data should drive strategic decision making. Is your value proposition based on actual customer insights? Is your branding an actual reflection of customer perceptions? Branding is about having a story to tell customers that promises something of value to them. It must be relevant in order to drive brand loyalty and growth. Branding can’t be an internal exercise – its success depends on external relevance. How are you benchmarking your brand to your market?

Stop The Bleeding: Tactics That Help Your Site Convert, Not Bounce

Finger BandAid

If you’re wondering why your site isn’t converting efficiently, it may be due to unsatisfied expectations. Essentially, website visitors bounce (or leave) when their expectations are not met.

When visiting a website, a customer wants an efficient online experience, to see a well-designed site, and to find the solution or information that landed them on your site in the first place.

The most effective sites are clean and easy to navigate and have content that resonates with the visitor. Providing your visitors with awesome experience will help lower your bounce rate and make visitors want to come back to your site.

For more details about lowering your bounce rate, read the full article on Mashable.

10 Lessons Startups Can Learn From Superheroes

Super Heroes

Superheroes are the best. They are faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound all while saving the girl and leaving enough time to take her out to a nice seafood dinner. They are also great teachers for youngsters as well as for businesspeople. In fact, DocStoc CEO, Jason Nazar, has taken an extra step and molded DocStoc’s mission, values, and culture as a whole around superheroes. In this video, he describes the lessons any startup can learn from superheroes and the importance of having super intangibles.

Read More →

5 Tips For “Growth Hacking” Your Business

Colorful Arrows

Today, startups are a dime a dozen. New and more innovative products are popping up every week, eliminating last week’s great idea. The key to staying in the race for startup supremacy: growth. Defense wins championships, and the best way to defend a startup is to grow to the point where it cannot be toppled. For this reason, everyone is looking for the quickest, most effective path to growth, alternatively known as “growth hacks”. In a recent Forbes article, Easybib co-founder Neal Taparia lays out 5 tips on growth hacking he gathered while attending a presentation by Sean Ellis – the man who coined the phrase “growth hacking”

Sean Ellis, former lead marketer at Dropbox, Xonbi, and Lookout, offered these 5 tips:

1. Hustle to get traction on your product. “Before you figure out your scalable model, you have to do whatever you can get to get your first users.”

2. Try to optimize your product for marketing. Focus on making the product market itself. Are there any benefits you can include? Can you make the product more engaging and sharable?

3. Survey like crazy and do whatever it takes to learn about your users. “Utilize [customer information] to better demonstrate the product’s value, and survey again to gauge if his changes were improving upon the initial benchmark”. Shameless plug: customer survey creation and response data visualization is one of Vennli’s core features.

4. Think beyond just content in your inbound marketing. “Go beyond pumping out content [similar to your] peers in the space… distinguish your efforts through curation and technology.”

5. Embrace an “Always be testing” philosophy. A core tenant of growth hacking, testing your ideas can make all the difference.

Do you agree with these tips? Do you have any other thoughts on “growth hacks” for businesses? Let us know!

High Demand, Low Overhead: How To Profit From Selling Digital Products

Digital Media Ideas

Tim Ferriss stated in his book, The 4-Hour Workweek, that “there is one class of product that meets all of our criteria, has a manufacturing lead time of less than a week in small quantities, and often permits not just an 8–10× markup, but a 20–50× markup.”

Information products are generally easy to manufacture, are low cost, and difficult for others to duplicate. In the below articles, How To Profit From Selling Digital Products, Nathan Barry outlines what you should and shouldn’t focus on to be a successful digital product company.

Building an audience
Learn to teach. Sharing information is key. Provide your audience with knowledge and they will flock to you, eager to learn/buy more.

Pricing
Pricing is flexible and tricky to get right, so experiment with it. One simple method that could triple your revenue is tiered pricing.

Sales & Fulfillment
One of the greatest things about digital products is that you do not have to manufacture/ship anything. But, finding the right payment processor can be key.

Product Launch
The idea of marketing is simple, but executing a plan can be anything but. A good product launch requires a strong launch sequence. Build anticipation and excitement before giving customers the opportunity to buy.

Be sure to check out part 1 and part 2 of this article series for more details.

Prev1535455565759Next