Although LinkedIn, the business networking website, showed losses of nearly 25% year-to-date, the total number of users on the website increased. Jeff Weiner, CEO, cites statistics like this as a reason why LinkedIn plans to continue moving forward with their existing business growth strategy.
In addition to a growing user base, Weiner mentions the importance of focusing on the core value propositions and company identity to continue growing the go-to professional networking platform. One core value prop is that LinkedIn serves as the professional branding tool for all professionals. Weiner said “Invest in your profile, investing in your professional identity is absolutely critical to your success. It’s the way, increasingly, [how] people are viewing you.”
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