5 Things You Need to Know About Content Intelligence Now

“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share …” — Kevin O’Leary, Entrepreneur/Shark Tank investor

With that quote, Shark Tank’s Kevin O’Leary pretty much sums up today’s business climate — no matter what industry you’re in. Both B2B and B2C companies have seen their operations upended, sometimes catastrophically, in the wake of disruptions brought on by technology and start-up competitors. Read More →

Stop Guessing at Your Marketing Strategy

MarTech Advisor

Are you playing a guessing game with your marketing strategy? With 70 percent of marketers lacking a consistent content strategy, you’re clearly not alone. Take a look at how content intelligence can help your marketing team develop content that your customers actually want, when they want it and where they want it. https://bit.ly/2MmavOw

Rethinking the agency-client relationship

Most agency-marketing relationships are long-term, which is why thinking with that in mind can be a huge asset for an agency. Being in a long-term relationship with a marketing team requires you to be more of a consultant than an advertiser or creative team. Read More →

Do you know your client?

How well do you know your client? I mean really know them and their offerings? The gut reaction we usually hear is “of course we know them.” But often, there is an opportunity to differentiate your agency my demonstrating that you know them better than the other agencies you’re pitching against. Read More →

What Risks Will Your Agency Take?

As an agency, a great way to stand out — but also one of the most nerve-wracking — is to start taking chances and not be afraid to really rethink you clients’ messaging. Read More →

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