It is no secret that recently the manufacturing industry has been changing. The natural rise of technology and evolution of the economy has resulted in a shift in the manufacturing industry: foreign trade is at historically low levels and changing governments have caused concern to the future of the manufacturing industry. Read More →
April presented the largest rise in manufacturing production since 2014, and the Wall Street Journal recently published an article about this solid increase in output in manufacturing.
However, if companies and sales leaders want to continue to succeed, they must understand the top issues facing manufacturing sales.
Learn what solutions you can put in place to tackle these challenges and achieve your sales targets.
I used to think that great deals started with a great product and closed with a Jedi salesperson that could mystically anticipate every customer objection and demonstrate product superiority in terms of benefits, features, and price. I realized that if I maintained this outlook, the customer starts to feel like the enemy. As I watched sales cycle after sales cycle, my perspective changed. Read More →
We spend much of our time thinking about how attractive our customers look to us. The secret to shortening manufacturing sales cycles is to understand how attractive we look to our potential customers. Think about it. In meeting after meeting and spreadsheet after spreadsheet we analyze customers based on their purchase volume, profit margin, and product mix—celebrating those customers that buy a lot, pay a lot, or buy what we want to sell. In the same breath, we grumble about customers that require gobs of TLC but then don’t buy very much, spend very much, or order what we would like to sell. Read More →
It could be because of our academic roots. Or maybe it’s because we’re a research-driven company at heart. Either way, Vennli is full of book lovers. If a new book comes out related to our passions (business growth, decision-making, customer and market insights, and data analytics or visualization to name a few), we gobble it up.
If you’re feeling the mid-summer slump and need a little boost of inspiration, here are our top picks of new releases for your reading list. Grab a good book, brew, and enjoy the weather. Cheers! Read More →