Most agency-marketing relationships are long-term, which is why thinking with that in mind can be a huge asset for an agency. Being in a long-term relationship with a marketing team requires you to be more of a consultant than an advertiser or creative team. Read More →
How well do you know your client? I mean really know them and their offerings? The gut reaction we usually hear is “of course we know them.” But often, there is an opportunity to differentiate your agency my demonstrating that you know them better than the other agencies you’re pitching against. Read More →
As an agency, a great way to stand out — but also one of the most nerve-wracking — is to start taking chances and not be afraid to really rethink you clients’ messaging. Read More →
Marketing agencies have some of the highest competitive rates, which is why agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest, that often comes down to creating an excellent first impression. In the world of marketing agencies, this means presenting the pitch of a lifetime. How can you show the prospective marketing team that you understand their business? What makes you able to deliver a superior pitch versus other agencies? Read More →