Why content Intelligence is the cure to these 7 content marketing challenges

More than 20 years have passed since Bill Gates proclaimed “Content is king,” signaling an era in which successful digital marketing strategies would need to have content at its core.

Since then, it’s likely your marketing team has been investing significant parts of your budget in content marketing — creating blogs, social media posts, ebooks, videos, slide shares and website content as part of a comprehensive effort to drive customers to your brand.

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How machine learning and big data are fueling content intelligence

When Google’s AlphaZero taught itself to play chess within four hours, it should have erased any doubts about how artificial intelligence could revolutionize marketing. Not only did AlphaZero play chess, the novice learner beat the champion chess program in its 2017 100-game matchup.

Computers playing chess is hardly a new idea. More than 20 years have passed since IBM’s Deep Blue defeated world chess champion Garry Kasparov.

But the business of artificial intelligence powering up marketing is still a fairly new concept, often described under the umbrella term of content intelligence. And it’s already accelerating at a pace that can revolutionize the way you do marketing.

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6 Reasons to Invest in Content Intelligence

Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.

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How content intelligence is changing the way we do marketing

If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI. Read More →

An Essential 15-Minute Crash Course in Content Intelligence

 

If you’re operating in marketing, there’s a good chance you’ve seen the following happen in the past two to three years.

  • Content marketing doesn’t seem to be working that great anymore. In fact, you’re starting to question how well it worked in the first place. You really haven’t tracked its performance.
  • Whatever form of conversion you’re using, numbers just aren’t what they used to be.
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