A Manifesto for Better Strategic Planning

Hear that? That was the nation collectively sighing as they received their email invitation to their next strategic planning retreat.

Somehow the year is halfway over already and we’re, yet again, pointing our thoughts to the next year. Read More →

9 Agency Blogs You Should Be Following

Here at Vennli, we work directly with businesses to understand their customer choice, but we also work with a growing number of agencies and consultancies to help their clients analyze customer choice and build market share. Therefore, because both our interests and audience overlap, we’ve become an unofficial connoisseur of the marketing agency blog. Read More →

“Place” and How Tesco Leveraged It in Digital Fashion

“Place” is an element of the classic four P’s in marketing (product, price, place, and promotion), more commonly referred to as distribution. It refers to the methods, strategy, and structure an organization executes to get its offerings to market and into customers’ hands. Read More →

How Do Influencers Impact Our Choices and Language? (…and Twitter Bingo)

If you’re on Twitter and follow influential brand marketers, leaders, strategists, agencies, and consultants, you’ll see something interesting develop in your newsfeed. Someone writes about a topic or shares a new term, and pretty soon you see it spread like wildfire. Read More →

Being Customer-Centric Isn’t the Complete Answer

You can’t throw a proverbial rock in marketing and strategy literature these days without hitting an article about customer-centricity. Nine in 10 CMOs agree their organization is trying to become more customer-focused. Read More →