Survey Shows B2B Marketers Should Invest In Owned Content to Build Brand Trust

Vennli’s “Content Marketing Strategies That Build Brand Trust” report reveals impact of content throughout buyer journey

SOUTH BEND, Ind., March 12, 2019 – Vennli, a content intelligence platform, today announced the release of its “Content Marketing Strategies That Build Brand Trust” report. The company evaluated survey results from 100 senior-level B2B marketers to identify the role content strategy plays in building brand trust. According to the report, more than 50 percent of B2B marketers rely on owned content to build brand trust. Read More →

Upgrade to a content marketing strategy that supports your brand

Content marketing has evolved. No longer is more = better. However, with a shift to quality over quantity, a challenge remains: Creating content that elevates your brand. And doing it in a way that drives brand differentiation.

With content that delivers a meaningful message about what differentiates your brand in a way that matters to your targeted audiences, you will be able to attract the right customers. And, by consistently delivering brand content that appeals to those customers, you gain the ability to build long-term brand loyalty.

Convert more customers by creating a content marketing strategy that differentiates your brand with every post and upload — using these tips:

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Join Us at These Marketing Conferences

UPCOMING EVENTS: Join Us at These Marketing Conferences

We’re hitting the road in April and we’d love to see you. Join us at these upcoming events to learn the latest trends in content intelligence, AI and MarTech—and stop by our booth to say hello:

MarTech West – April 3-5 in San Jose, CA
Register with exclusive invite code MTW19SPONSOR15AA for a special discount.
Register for MarTech West

ContentTECH Summit – April 8-10 in San Diego, CA
Be sure to use our Sponsor Discount Code VENNLI19 for $200 off when you register online.
Register for ContentTech

Content Marketing Conference – April 16-19 in Boston, MA
Use the special code VENNLI20 for 20% off registration for the conference.
Register for CMC

Build brand loyalty with a data-driven content strategy

Are you really giving customers what they want?

Now, more than ever, even your most loyal customers say they are willing to switch to another brand — especially since technology is making it even easier for them to do so.

Here are a few reasons why customers may leave your brand for another:

  • 66% of customers say they’re likely to switch brands if they feel treated like a number.
  • 81% of customers want brands to understand them better — knowing when and when not to approach them.
  • Customers are 52% more likely to switch brands if communications lack personalization.
  • 33% will leave your brand after just one instance of bad customer service.
  • Customers want you to build experiences that allow them to define their own journey.

While those numbers highlight just how challenging it is to build customer loyalty, that doesn’t mean you can’t retain customers for the long term. It just may require more (and different) work than it did just five to 10 years ago.

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5 great storytelling tips to increase brand awareness

Not that long ago, or at least it seems, the business of building brand awareness was fairly straightforward. The success of your campaign typically had a lot to do with the size of your budget and the creativity of your marketing team.

Content marketing has disrupted everything. Small companies, and even individual bloggers, are generating brand awareness among their target audiences at a degree that can surpass those built through multimillion-dollar marketing initiatives.

That type of success requires a deep understanding of your customers, and what they want at every stage of their experience with you — whether it’s getting more information, buying a product or service to solve a problem, or simply being entertained.

While this is the Age of the Customer, it’s not all about the customers. Success also lies in telling your side of the story; humanizing your company in a way that customers find relatable and authentic.

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