The biggest trends impacting content intelligence in 2019

One of the reasons I love being a marketer is that the only thing constant about it is change. A bit trite or overused, right? But, I am truly excited about the speed and impact that emerging technologies will have on marketing in the upcoming year.

As a marketer who lives and breathes in the content intelligence space, I believe that marketing is at an intersection of multiple crossroads (maybe it’s a multi-level highway?) — B2B and B2C marketing converging more than ever before; analytics and creativity crossing paths; and strategy and analytics feeding off each other in new ways.

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A MarTech buyer’s cheat sheet to understanding AI lingo

Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.

No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.”

AI is easy to find yet harder to understand and even more difficult to define. The Google news feed on my phone feels a little like my microwave, I don’t really know what is happening behind the scenes and sometimes the suggested articles don’t come out exactly how I would expect, but I know if I swipe right on my phone, it is a super speedy and no-mess way to get some news updates.

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How content intelligence is radically raising the bar for marketing

It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.

This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.

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3 powerful ways to connect with your customers in 2019

Marketers have long discovered the competitive advantage that they can gain from investing in content marketing.

In the B2B sector, the most successful marketers were spending 40% of their total marketing budget on content marketing — compared to an average of 26% among other companies, according to a 2018 report from the Content Marketing Institute (CMI). On the B2C side, marketers gaining the best results were spending 26% of their total budget on content marketing, compared to 22% of all respondents.

According to CMI, content marketing costs 62% less than outbound marketing (traditional advertising, etc.), yet generates more than three times as many leads. Also, global content marketing revenue grew 14.3% to $28.1 billion in 2016 and was projected to continue to grow at a rate of 14.4% through 2021, according to PQ Media.

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We’ve Moved!

We have a new office.

You can find and reach us at our new location:

Vennli
105 E. Jefferson Blvd.
Suite 500
South Bend, IN 46601

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