MediaPost Explains How Data Visualization From Vennli Could Benefit Email Analytics

With expanded customer segmentation and data visualization features in recent software update, Vennli adds a higher degree of competitive analysis for customers and a deeper level of segmentation to provide marketers with deeper understanding of their customers.

The article continues to explain how “the new Heat Map feature adds a side-by-side comparison of how each customer segment reacts to certain types of advertising, what content they are most likely to engage in and what drives customers to buy. For example, email marketers can reach different customer segments with tailored messaging by pinpointing what product a Millennial or Baby Boomer would prefer.”

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