FierceRetail Features Holiday Shopping Study By Vennli

Since Target and Walmart are frequent destinations for last-minute shoppers, a study recently analyzed what other retailers could do to capture some of that market share.

FierceRetail elaborates on the Vennli study be explaining how “15 percent of U.S. shoppers are waiting for the last minute to complete their holiday shopping. And almost two thirds, 69 percent, intend to shop at Target and 66 percent plan to visit Walmart.”

Other findings showed the following: “The next most popular stores did not even come close to getting as much of the vote, as 25 percent of respondents said they would shop Macy’s and 7 percent would shop Nordstrom.”

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