6 Reasons to Invest in Content Intelligence

Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.

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How content intelligence is changing the way we do marketing

If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI. Read More →

6 Must-Have Tech Skills In 2015

Tech Skills

As a professional, whether you’re in the tech field or not, understanding certain tech skills will take you a long way. If you are able to master some of them, you’re even better off in the long run. To become more valuable, here are 6 things you can add to (or improve upon) to become more valuable.

  1. Coding
  2. Big data
  3. Cloud technology
  4. Mobile technology
  5. Data visualization
  6. UX design

For more details, click here to read Aaron Skonnard’s post on Inc.com.

Here’s What Happens When Viral Marketing Goes Wrong

Oops

What do Taylor Swift, Bill Gates, Lebron James and Kermit the Frog all have in common? This past summer, they all took part, along with millions of others, in the Ice Bucket Challenge to support the ALS Association helping to raise over $100 million. Coca-Cola has seen its sales increase for the first time in ten years thanks to its new #ShareACoke campaign.

Not all have been so lucky, however, and many have seen their shot at viral fame end up hurting their company. The Interrobang remembers some of the worst #ViralFails of the last few years that will make you think twice before launching your next campaign.

In 2006, General Motors asked viewers to create their own Chevy Tahoe commercials and post to their website. The result was dozens of ads bashing the car for weeks. In 2007, television network Adult Swim decided it would be a good idea to place small, glowing billboards on buildings and bridges across the country. This panicked the Boston police, who shut down several of the cities major highways for several hours and Turner Broadcasting was fined $2 million for the stunt.

See more #ViralFails at http://theinterrobang.com/misguided-marketing-viral-ad-fails/

Content Lessons From Television’s Biggest Shows

TV Remote

Many people enjoy capping their weekend with some thoughtless primetime television. From Breaking Bad to Game of Thrones, Sundays are known for some of the best television shows. Yet, strangely enough, we can absorb some content marketing lessons from these shows. How could someone possibly draw content strategies from brain-dead zombies in The Walking Dead you might ask? Well, here are just 4 lessons that Cat Fyson at Koozai came up with.

1. “You can breathe new life into great ideas and content that has proven its worth” (Ex. Doctor Who)
Originally airing 50 years ago, Doctor Who has gone through 12 different doctors and still has remained relevant. They have reimagined and regenerated former story arcs with a fresh new outlook. Regenerate (don’t copy) old articles or blog posts with a new approach that relates to current events.

2. “Content strategy needs to embrace change and adaptation” (Ex. Breaking Bad)
Through 5 seasons of Breaking Bad, the AMC network was constantly introducing new ideas to get viewers involved. The network executives noticed the trend of multi-screen viewing, and they were able to capitalize, ultimately securing some of the most passionate fans. Just like AMC, a company should be prepared to embrace trends and quickly push out content centered on those trends.

3. “By creating useful and insightful copy, you can build your brand’s reputation as a thought leader in your field” (Ex. Game of Thrones)
Game of Thrones is based on what is widely considered one of the best series of books ever written. The show already had a strong following before it even started because the quality of the books was so high. Having a well-articulated, smart content improve your brand reputation, thus expanding your following in the long run.

4. “Creating fresh, unique content will help you stand out in the crowd and survive the wrath of an algorithm update” (Ex. Walking Dead)
There have hundreds of different attempts at the zombie apocalypse over the years, but in order to stand out from all the others, the show came up with a brilliant social campaign. Each time a person used a specified hashtag on any social media platform, they received a response from a “zombie” and subsequently became part of the “zombie hoard”. This unique campaign did a fantastic job of getting the viewers involved while also increasing mentions and excitement for the show.

Have any other shows the spark ideas about content marketing? Let us know below!

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