Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.
If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI. Read More →
“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share …” — Kevin O’Leary, Entrepreneur/Shark Tank investor
With that quote, Shark Tank’s Kevin O’Leary pretty much sums up today’s business climate — no matter what industry you’re in. Both B2B and B2C companies have seen their operations upended, sometimes catastrophically, in the wake of disruptions brought on by technology and start-up competitors. Read More →
Here at Vennli, we work directly with businesses to understand their customer choice, but we also work with a growing number of agencies and consultancies to help their clients analyze customer choice and build market share. Therefore, because both our interests and audience overlap, we’ve become an unofficial connoisseur of the marketing agency blog. Read More →
“Place” is an element of the classic four P’s in marketing (product, price, place, and promotion), more commonly referred to as distribution. It refers to the methods, strategy, and structure an organization executes to get its offerings to market and into customers’ hands. Read More →