With recent updates to the software platform, Vennli now provides users with a Heat Map that allows side-by-side comparisons of how granular customer segments perceive a company’s competing offerings.
With expanded customer segmentation and data visualization features in recent software update, Vennli adds a higher degree of competitive analysis for customers and a deeper level of segmentation to provide marketers with deeper understanding of their customers.
With recent updates to the software-as-a-service (SaaS) platform, Vennli now provides better visual analysis of competitors with the vLens (Venn diagram) and Heat Map functionality.
Figuring out what makes customers tick is a combination of science, art, and luck. The Vennli platform helps organizations track real-time customer activity and collects data on customer choices so teams can quickly identify and respond to changing trends.
South Bend, IN – January 18, 2016 – Vennli, a SaaS platform that makes it easy to understand the drivers of customer choice so businesses can make better decisions, announced the launch of advanced customer segmentation and additional data visualization features to enable easier competitive analysis.