Vennli Adds Digital Marketing Veteran Marty Muse as New Chief Executive Officer

Muse’s past experience in marketing tech to help further Vennli’s goals to refine the customer journey

SOUTH BEND, Ind., March 28, 2018 Vennli, a leader in differentiating customer journeys, today announces the addition of Marty Muse as CEO. With over 15 years of experience in executive leadership, strategic planning and digital marketing operations guiding B2B, B2C and eCommerce organizations, Muse will introduce key initiatives, ensuring Vennli continues to provide valuable, actionable insights to differentiate a customers’ journey. Read More →

70 percent of marketers expect primary research in new agency pitches

Survey from Vennli highlights keys for agencies looking to differentiate from their competition

SOUTH BEND, Ind., Jan. 18, 2018 Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals. The results include findings from a survey of 200 U.S.-based agency and marketing professionals. The survey results delivered crucial insights into the factors that separate agencies from their competition when pitching for new business.

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Vennli Announces Release 4.0 Launch

Voice of the marketplace solution upgrades application with new reporting capabilities, improved visualizations, user-friendly dashboard

SOUTH BEND, Ind., Jan. 9, 2018 Vennli, the leading voice of the marketplace solution, today announced the launch of the most recent set of upgrades to their advanced analytics and data visualization platform. Release 4.0 includes enhanced reporting capabilities, a suite of improved visualizations, and a new dashboard for a more powerful user experience. Read More →

Vennli Adds New Board Member Bryan Ritchie

Ritchie to bring leadership, entrepreneurial experience to growing business

SOUTH BEND, Ind., January 2, 2018Vennli, the leading voice of marketplace analytics platform, today announces the appointment of Bryan Ritchie to the company’s board of directors. Ritchie is the vice president and associate provost for innovation at the University of Notre Dame, where he leads the university’s IDEA Center. As head of the IDEA Center, Ritchie directs the University’s Innovation Park, a commercial accelerator designed to help Notre Dame researchers and others bring their discoveries to market. Read More →

Less Than 60 Percent of Medical Device Brands Meet Healthcare Professionals’ Patient Outcome Expectations

Survey from Vennli identifies key differentiating attributes in medical device marketing

SOUTH BEND, Ind., October 12, 2017Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey, “Differentiating to Win in Medical Device Marketing.” Combining and evaluating survey results from over 9,000 healthcare professionals, the data identified key drivers for purchasing medical devices according to physicians, dentists, and other clinicians, including the most and least important attributes, differentiating factors, points of parity (little perceived differences) and unmet needs.

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