Content Marketing Predictions for 2020: What’s Happening Now

This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.

In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.

Take a look to compare your progress compared to the predictions. It’s possible you could improve your content performance by revising some of your current strategies and integrating some new martech solutions.

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How machine learning and big data are fueling content intelligence

When Google’s AlphaZero taught itself to play chess within four hours, it should have erased any doubts about how artificial intelligence could revolutionize marketing. Not only did AlphaZero play chess, the novice learner beat the champion chess program in its 2017 100-game matchup.

Computers playing chess is hardly a new idea. More than 20 years have passed since IBM’s Deep Blue defeated world chess champion Garry Kasparov.

But the business of artificial intelligence powering up marketing is still a fairly new concept, often described under the umbrella term of content intelligence. And it’s already accelerating at a pace that can revolutionize the way you do marketing.

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6 Reasons to Invest in Content Intelligence

Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.

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How content intelligence is changing the way we do marketing

If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI. Read More →

Use These 5 Tools For Stunning Data Visualization

Data Visualization

Communicating data can be challenging. Data visualization can help team members and companies bridge the gap between data insights and actionable results. It used to take a group of highly-trained professionals to create data visualizations that were both accurate and beautiful. Now, with the release of several user-friendly data visualization tools, it’s easier to build visually appealing data.

Read this article from Entrepreneur to learn more about these 5 new tools.