Rethinking the agency-client relationship

Most agency-marketing relationships are long-term, which is why thinking with that in mind can be a huge asset for an agency. Being in a long-term relationship with a marketing team requires you to be more of a consultant than an advertiser or creative team. Read More →

Do you know your client?

How well do you know your client? I mean really know them and their offerings? The gut reaction we usually hear is “of course we know them.” But often, there is an opportunity to differentiate your agency my demonstrating that you know them better than the other agencies you’re pitching against. Read More →

What Risks Will Your Agency Take?

As an agency, a great way to stand out — but also one of the most nerve-wracking — is to start taking chances and not be afraid to really rethink you clients’ messaging. Read More →

Are you a Data-Driven Agency?

Marketing agencies have some of the highest competitive rates, which is why agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest, that often comes down to creating an excellent first impression. In the world of marketing agencies, this means presenting the pitch of a lifetime. How can you show the prospective marketing team that you understand their business? What makes you able to deliver a superior pitch versus other agencies? Read More →

70 percent of marketers expect primary research in new agency pitches

Survey from Vennli highlights keys for agencies looking to differentiate from their competition

SOUTH BEND, Ind., Jan. 18, 2018 Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals. The results include findings from a survey of 200 U.S.-based agency and marketing professionals. The survey results delivered crucial insights into the factors that separate agencies from their competition when pitching for new business.

Read More →