5 great storytelling tips to increase brand awareness

Not that long ago, or at least it seems, the business of building brand awareness was fairly straightforward. The success of your campaign typically had a lot to do with the size of your budget and the creativity of your marketing team.

Content marketing has disrupted everything. Small companies, and even individual bloggers, are generating brand awareness among their target audiences at a degree that can surpass those built through multimillion-dollar marketing initiatives.

That type of success requires a deep understanding of your customers, and what they want at every stage of their experience with you — whether it’s getting more information, buying a product or service to solve a problem, or simply being entertained.

While this is the Age of the Customer, it’s not all about the customers. Success also lies in telling your side of the story; humanizing your company in a way that customers find relatable and authentic.

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Content Marketing Predictions for 2020: What’s Happening Now

This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.

In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.

Take a look to compare your progress compared to the predictions. It’s possible you could improve your content performance by revising some of your current strategies and integrating some new martech solutions.

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Content Marketing 2020: Where Are We Now?

This is Part I of a two-part series about content marketing’s evolution.

Marketing has been changing fast, but just how fast? Over the past several years, marketers and researchers have been predicting what the content marketing landscape will look like in 2020. Coca-Cola created waves in the marketing industry in 2011 with the release of its Content 2020 vision, a radical departure from the traditional advertising model. Back then, some projections may have seemed futuristic. Unlikely, even.

Now that we’re less than a year away from 2020, we compiled a list of some of those predictions to see which ones are close to the reality of marketing today and in the near future.

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How machine learning and big data are fueling content intelligence

When Google’s AlphaZero taught itself to play chess within four hours, it should have erased any doubts about how artificial intelligence could revolutionize marketing. Not only did AlphaZero play chess, the novice learner beat the champion chess program in its 2017 100-game matchup.

Computers playing chess is hardly a new idea. More than 20 years have passed since IBM’s Deep Blue defeated world chess champion Garry Kasparov.

But the business of artificial intelligence powering up marketing is still a fairly new concept, often described under the umbrella term of content intelligence. And it’s already accelerating at a pace that can revolutionize the way you do marketing.

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6 Reasons to Invest in Content Intelligence

Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.

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