How machine learning and big data are fueling content intelligence

When Google’s AlphaZero taught itself to play chess within four hours, it should have erased any doubts about how artificial intelligence could revolutionize marketing. Not only did AlphaZero play chess, the novice learner beat the champion chess program in its 2017 100-game matchup.

Computers playing chess is hardly a new idea. More than 20 years have passed since IBM’s Deep Blue defeated world chess champion Garry Kasparov.

But the business of artificial intelligence powering up marketing is still a fairly new concept, often described under the umbrella term of content intelligence. And it’s already accelerating at a pace that can revolutionize the way you do marketing.

Read More →

6 Reasons to Invest in Content Intelligence

Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.

Read More →

How content intelligence is changing the way we do marketing

If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI. Read More →

An Essential 15-Minute Crash Course in Content Intelligence

 

If you’re operating in marketing, there’s a good chance you’ve seen the following happen in the past two to three years.

  • Content marketing doesn’t seem to be working that great anymore. In fact, you’re starting to question how well it worked in the first place. You really haven’t tracked its performance.
  • Whatever form of conversion you’re using, numbers just aren’t what they used to be.
  • Read More →

5 Things You Need to Know About Content Intelligence Now

“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share …” — Kevin O’Leary, Entrepreneur/Shark Tank investor

With that quote, Shark Tank’s Kevin O’Leary pretty much sums up today’s business climate — no matter what industry you’re in. Both B2B and B2C companies have seen their operations upended, sometimes catastrophically, in the wake of disruptions brought on by technology and start-up competitors. Read More →