The Evolution of Data in Marketing & What’s Next

When I started as a brand manager at Kraft Foods, our focus was on driving consumption and shipments to retailers. We did this through increased advertising and effective in-store promotions.

We used data to drive decisions. We were focused.

Our scorecard was (and maybe still is) the weekly retail scanner data that informed us of how successful our programs were in the market. Religiously, every week, we looked at the consumption and shipment metrics. We monitored our advertising campaigns with the same rigor. How was TV performing compared to print or in-store? Was the mom-centric campaign outperforming the kid-centric campaign?

This was over a decade ago. Using data in marketing is not a new way of operating. Read More →

A Manifesto for Better Strategic Planning

Hear that? That was the nation collectively sighing as they received their email invitation to their next strategic planning retreat.

Somehow the year is halfway over already and we’re, yet again, pointing our thoughts to the next year. Read More →

Vennli Selected as a 2016 Red Herring Top 100 North America Winner

Monday, June 13, 2016 – Newport Beach, CA — Red Herring today announced its Top 100 North America award winners in recognition of the leading private companies from the region, including Vennli, the choice visualization and analytics platform based in South Bend, IN. This award celebrates these startups’ innovations and technologies across their respective industries.

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9 Agency Blogs You Should Be Following

Here at Vennli, we work directly with businesses to understand their customer choice, but we also work with a growing number of agencies and consultancies to help their clients analyze customer choice and build market share. Therefore, because both our interests and audience overlap, we’ve become an unofficial connoisseur of the marketing agency blog. Read More →

How Do Influencers Impact Our Choices and Language? (…and Twitter Bingo)

If you’re on Twitter and follow influential brand marketers, leaders, strategists, agencies, and consultants, you’ll see something interesting develop in your newsfeed. Someone writes about a topic or shares a new term, and pretty soon you see it spread like wildfire. Read More →

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