What’s your value proposition? Are you able to articulate it quickly and effectively? Whether it’s your personal value prop or your company’s, this should flow easily for you and all your employees. If you couldn’t, you’re not alone. This is harder than it looks.
To be effective, your value prop needs to be framed from the reference of your customer. This takes insight into what is important to them, and perhaps more importantly, about how they make purchasing decisions. A good value prop is built upon knowledge about why your customers choose your offering – knowledge that comes from REAL customer feedback (not assumptions). Remember, there’s no value until your customer can see how it will benefit them – this takes an understanding of your customers’ viewpoint. This is what Vennli is all about – customer insights driving strategic decision making. Check out this article by Bruce McDuffee for more about the importance of the value proposition.