Use These 5 Tools For Stunning Data Visualization

Data Visualization

Communicating data can be challenging. Data visualization can help team members and companies bridge the gap between data insights and actionable results. It used to take a group of highly-trained professionals to create data visualizations that were both accurate and beautiful. Now, with the release of several user-friendly data visualization tools, it’s easier to build visually appealing data.

Read this article from Entrepreneur to learn more about these 5 new tools.

How “The Cloud” Saved One Company More Than $840,000

Cloud Networking

Although many businesses have spent the past few years transitioning to ‘the cloud,’ it’s not too late if you haven’t yet transitioned. Alex Hamilton, author at cloudpro.co.uk, believes the cloud will continue to serve as a means for growth for years to come.

Not surprisingly, he’s not the only one who believes in the power of the cloud. IBM’s CTO in Europe, John McLean, explained “we are still at the beginning of a journey. Cloud is changing the way businesses interact with their users and business partners like never before.” The power of the cloud stems from the ability to quickly and effectively perform analyses, processes, and decisions like never before.

One company harnessing the power of the cloud is Jaguar. While Jaguar spends more than $840,000 to perform a physical crash test on a new vehicle, running a cloud-based data simulation costs just over $20. Incredible. Click here to read the full article at cloudpro.co.uk.

The real question in this scenario: Can the cloud effectively perform these types of safety and crash tests on vehicles? What do you think?

Using Data to Back Up Branding

Branding

It’s common for non-marketing professionals to underappreciate what goes into branding. In an HBR video, “Why Brands Need a Clear Promise,” Luca de Meo, head of sales and marketing for Audi, says “branding is not magic, it’s real business.” He recommends that the marketing function use data to make marketing a credible business partner within the business.

Vennli is based on the idea that customer data should drive strategic decision making. Is your value proposition based on actual customer insights? Is your branding an actual reflection of customer perceptions? Branding is about having a story to tell customers that promises something of value to them. It must be relevant in order to drive brand loyalty and growth. Branding can’t be an internal exercise – its success depends on external relevance. How are you benchmarking your brand to your market?

Stop The Bleeding: Tactics That Help Your Site Convert, Not Bounce

Finger BandAid

If you’re wondering why your site isn’t converting efficiently, it may be due to unsatisfied expectations. Essentially, website visitors bounce (or leave) when their expectations are not met.

When visiting a website, a customer wants an efficient online experience, to see a well-designed site, and to find the solution or information that landed them on your site in the first place.

The most effective sites are clean and easy to navigate and have content that resonates with the visitor. Providing your visitors with awesome experience will help lower your bounce rate and make visitors want to come back to your site.

For more details about lowering your bounce rate, read the full article on Mashable.

10 Lessons Startups Can Learn From Superheroes

Super Heroes

Superheroes are the best. They are faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound all while saving the girl and leaving enough time to take her out to a nice seafood dinner. They are also great teachers for youngsters as well as for businesspeople. In fact, DocStoc CEO, Jason Nazar, has taken an extra step and molded DocStoc’s mission, values, and culture as a whole around superheroes. In this video, he describes the lessons any startup can learn from superheroes and the importance of having super intangibles.

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