Less than half of healthcare professionals think medtech brands meet needs

Medical Design & Outsourcing
http://www.medicaldesignandoutsourcing.com/less-50-healthcare-professionals-think-brands-meet-needs/

Survey finds medical devices not meeting provider expectations

DOTmed
https://www.dotmed.com/news/story/39669

Clinicians express dissatisfaction with devices in meeting their needs

Health Data Management
https://www.healthdatamanagement.com/news/clinicians-express-dissatisfaction-with-devices-in-meeting-their-needs

Less Than 60 Percent of Medical Device Brands Meet Healthcare Professionals’ Patient Outcome Expectations

Survey from Vennli identifies key differentiating attributes in medical device marketing

SOUTH BEND, Ind., October 12, 2017Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey, “Differentiating to Win in Medical Device Marketing.” Combining and evaluating survey results from over 9,000 healthcare professionals, the data identified key drivers for purchasing medical devices according to physicians, dentists, and other clinicians, including the most and least important attributes, differentiating factors, points of parity (little perceived differences) and unmet needs.

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How to Develop Products that Delight Customers

A client of mine recently asked their customers a single question. They provided a long list of features, and asked, “For this product, which of these features do you most prefer?”

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