10 ways AI-driven content intelligence drives more marketing results

The days of simply tweaking your marketing campaign, hoping to see a slight bump in performance, are coming to an end.

No matter what you’re trying to achieve — more email opens, more traffic, more interactions or more revenue, artificial intelligence (AI)-driven content intelligence gives you the ability to drive more marketing results.

Content intelligence is bringing on the next revolution in marketing — one that will help you execute marketing strategies and content that engage  customers and prospects, and drive conversions at every stage of the buyer journey.

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The future of content marketing with AI-driven content intelligence

Imagine you are in a scene stolen from the movie Back to the Future. Your future self has just returned from 2035 to tell your marketing team how much things have changed as a result of artificial intelligence.

Perhaps, you’ll share that futurist Dr. Michio Kaku was right when he predicted that we will lose our portable devices since everything, from the wallpaper in our homes to public streets, are the computers we seamlessly communicate with. Maybe you’ll confirm futurist Oren Etzioni’s prediction that artificial intelligence (AI) will find the cure for cancer by sifting through tons of scientific research.

All impressive.

However, it doesn’t take a Back to the Future scenario to grasp how marketing is already changing as a result of artificial intelligence.

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6 secrets about content intelligence you need to know now

Take a second to think about marketing trends during the past 7 to 10 years. If you could have cracked the code for leveraging SEO, social media or PPC back then — before anyone else, imagine the power you would have had to squash the competition.

The opportunity to get ahead with the next marketing innovation doesn’t come often because the benefits are not always obvious. In the early days of Facebook and Twitter, few marketers would have predicted the influence they would have over marketing and sales.

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How content intelligence can help you win over your customers

Your customers want more from you. And, by all appearances, they will increasingly demand more from you — at all stages of their experiences with your brand.

By 2020, customer experience is projected to take priority over price and the product as the key brand differentiator, according to a Walker Research study

And, based on the Adobe Experience Index, consumers said the No. 1 experience they want from brands is this: “Know and respect me.”

That’s why delivering on personalized customer experiences has become one of the leading challenges facing marketers. No longer is it enough to implement strategies that are based on basic analytics and a gut check about your customers’ needs and wants.

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How Content Intelligence is Changing Marketing

Marketing has undergone some of the most disruptive trends in the past decade — perhaps more so than most other corporate departments.

Get ready. It’s about to undergo another major disruption.

This time around, it’s content intelligence — leading-edge technology that is driven largely by artificial intelligence — that will transform the way you do marketing.

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