Succeeding in the rapidly evolving world of digital marketing is getting more challenging by the minute. To stay ahead of the competition and, in some cases simply survive, you’re expected to implement the advanced technology, strategies, and tools that can help you gain an advantage.
If you are in digital marketing, it is likely you’re finding it increasingly difficult to get your content noticed. And even more difficult to prove ROI. Read More →
If you’re operating in marketing, there’s a good chance you’ve seen the following happen in the past two to three years.
- Content marketing doesn’t seem to be working that great anymore. In fact, you’re starting to question how well it worked in the first place. You really haven’t tracked its performance.
- Whatever form of conversion you’re using, numbers just aren’t what they used to be.
“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share …” — Kevin O’Leary, Entrepreneur/Shark Tank investor
With that quote, Shark Tank’s Kevin O’Leary pretty much sums up today’s business climate — no matter what industry you’re in. Both B2B and B2C companies have seen their operations upended, sometimes catastrophically, in the wake of disruptions brought on by technology and start-up competitors. Read More →
Are you playing a guessing game with your marketing strategy? With 70 percent of marketers lacking a consistent content strategy, you’re clearly not alone. Take a look at how content intelligence can help your marketing team develop content that your customers actually want, when they want it and where they want it. https://bit.ly/2MmavOw