Survey Shows B2B Marketers Should Invest In Owned Content to Build Brand Trust

Vennli’s “Content Marketing Strategies That Build Brand Trust” report reveals impact of content throughout buyer journey

SOUTH BEND, Ind., March 12, 2019 – Vennli, a content intelligence platform, today announced the release of its “Content Marketing Strategies That Build Brand Trust” report. The company evaluated survey results from 100 senior-level B2B marketers to identify the role content strategy plays in building brand trust. According to the report, more than 50 percent of B2B marketers rely on owned content to build brand trust. Read More →

Join Us at These Marketing Conferences

UPCOMING EVENTS: Join Us at These Marketing Conferences

We’re hitting the road in April and we’d love to see you. Join us at these upcoming events to learn the latest trends in content intelligence, AI and MarTech—and stop by our booth to say hello:

MarTech West – April 3-5 in San Jose, CA
Register with exclusive invite code MTW19SPONSOR15AA for a special discount.
Register for MarTech West

ContentTECH Summit – April 8-10 in San Diego, CA
Be sure to use our Sponsor Discount Code VENNLI19 for $200 off when you register online.
Register for ContentTech

Content Marketing Conference – April 16-19 in Boston, MA
Use the special code VENNLI20 for 20% off registration for the conference.
Register for CMC

Vennli Announces New Board Members and Growth Milestones

New board appointments and strong financials continue company momentum

SOUTH BEND, Ind., Nov. 27, 2018Vennli, a content intelligence platform, today announces the appointment of Great Blue Ventures Managing Director Christopher Clapp to the company’s board of directors and Weber Shandwick COO Frank Okunak as a board advisor. Read More →

How content intelligence is radically raising the bar for marketing

It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.

This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.

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3 powerful ways to connect with your customers in 2019

Marketers have long discovered the competitive advantage that they can gain from investing in content marketing.

In the B2B sector, the most successful marketers were spending 40% of their total marketing budget on content marketing — compared to an average of 26% among other companies, according to a 2018 report from the Content Marketing Institute (CMI). On the B2C side, marketers gaining the best results were spending 26% of their total budget on content marketing, compared to 22% of all respondents.

According to CMI, content marketing costs 62% less than outbound marketing (traditional advertising, etc.), yet generates more than three times as many leads. Also, global content marketing revenue grew 14.3% to $28.1 billion in 2016 and was projected to continue to grow at a rate of 14.4% through 2021, according to PQ Media.

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