6 secrets about content intelligence you need to know now

Take a second to think about marketing trends during the past 7 to 10 years. If you could have cracked the code for leveraging SEO, social media or PPC back then — before anyone else, imagine the power you would have had to squash the competition.

The opportunity to get ahead with the next marketing innovation doesn’t come often because the benefits are not always obvious. In the early days of Facebook and Twitter, few marketers would have predicted the influence they would have over marketing and sales.

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How content intelligence can help you win over your customers

Your customers want more from you. And, by all appearances, they will increasingly demand more from you — at all stages of their experiences with your brand.

By 2020, customer experience is projected to take priority over price and the product as the key brand differentiator, according to a Walker Research study

And, based on the Adobe Experience Index, consumers said the No. 1 experience they want from brands is this: “Know and respect me.”

That’s why delivering on personalized customer experiences has become one of the leading challenges facing marketers. No longer is it enough to implement strategies that are based on basic analytics and a gut check about your customers’ needs and wants.

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How Content Intelligence is Changing Marketing

Marketing has undergone some of the most disruptive trends in the past decade — perhaps more so than most other corporate departments.

Get ready. It’s about to undergo another major disruption.

This time around, it’s content intelligence — leading-edge technology that is driven largely by artificial intelligence — that will transform the way you do marketing.

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Why content Intelligence is the cure to these 7 content marketing challenges

More than 20 years have passed since Bill Gates proclaimed “Content is king,” signaling an era in which successful digital marketing strategies would need to have content at its core.

Since then, it’s likely your marketing team has been investing significant parts of your budget in content marketing — creating blogs, social media posts, ebooks, videos, slide shares and website content as part of a comprehensive effort to drive customers to your brand.

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How machine learning and big data are fueling content intelligence

When Google’s AlphaZero taught itself to play chess within four hours, it should have erased any doubts about how artificial intelligence could revolutionize marketing. Not only did AlphaZero play chess, the novice learner beat the champion chess program in its 2017 100-game matchup.

Computers playing chess is hardly a new idea. More than 20 years have passed since IBM’s Deep Blue defeated world chess champion Garry Kasparov.

But the business of artificial intelligence powering up marketing is still a fairly new concept, often described under the umbrella term of content intelligence. And it’s already accelerating at a pace that can revolutionize the way you do marketing.

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