A MarTech buyer’s cheat sheet to understanding AI lingo

Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.

No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.”

AI is easy to find yet harder to understand and even more difficult to define. The Google news feed on my phone feels a little like my microwave, I don’t really know what is happening behind the scenes and sometimes the suggested articles don’t come out exactly how I would expect, but I know if I swipe right on my phone, it is a super speedy and no-mess way to get some news updates.

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How content intelligence is radically raising the bar for marketing

In the world of marketing, changes in the tools used to help achieve results seem to be rapid-fire. Whether it’s the mastery of new social media channels, analytics, paid advertising or a mobile-first mindset, marketers are constantly navigating ways to adapt so that they’re connecting with their audiences.

It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.

This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.

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3 powerful ways to connect with your customers in 2019

Marketers have long discovered the competitive advantage that they can gain from investing in content marketing.

In the B2B sector, the most successful marketers were spending 40% of their total marketing budget on content marketing — compared to an average of 26% among other companies, according to a 2018 report from the Content Marketing Institute (CMI). On the B2C side, marketers gaining the best results were spending 26% of their total budget on content marketing, compared to 22% of all respondents.

According to CMI, content marketing costs 62% less than outbound marketing (traditional advertising, etc.), yet generates more than three times as many leads. Also, global content marketing revenue grew 14.3% to $28.1 billion in 2016 and was projected to continue to grow at a rate of 14.4% through 2021, according to PQ Media.

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We’ve Moved!

We have a new office.

You can find and reach us at our new location:

Vennli
105 E. Jefferson Blvd.
Suite 500
South Bend, IN 46601

How content intelligence is giving marketers super powers

A bite from a radioactive spider gave Spiderman the ability to leap between buildings, while a government experiment gave Captain America his unnatural strength. It was the Greek gods that gave Wonder Woman superhuman speed.

And, today, content intelligence is bestowing marketers with their own set of super powers. Through content intelligence, you have the ability to execute your content strategy with razor sharp insights. You’re able to see clearly what you should be delivering to your target audiences at the precise times they’re likely to engage.

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