A Manifesto for Better Strategic Planning

Hear that? That was the nation collectively sighing as they received their email invitation to their next strategic planning retreat.

Somehow the year is halfway over already and we’re, yet again, pointing our thoughts to the next year. Read More →

A Different Spin on Using Blue Ocean Strategy to Identify Market Opportunities

“So in war, the way is to avoid what is strong, and strike at what is weak.” ― Sun Tzu, The Art of War

Going head-to-head with competitors can be brutal. You find yourself constantly having to react to what your competition is doing, which is not only exhausting but can stifle innovation. Read More →

The Unhealthy Data Diet Killing Your Brand’s Health

We recently interviewed 15 impressive brand leaders at a range of companies, including some of the largest in the world. One major finding was pretty startling: brand managers are not happy with their unhealthy data diets.

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A Letter From A Recovering SWOT Analysis Junkie

You’re not alone. Recently, a coworker presented to a large auditorium and asked the attendees how many of them had ever done a SWOT analysis in their jobs, and just about everyone raised their hands.

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How to Develop Products that Delight Customers

A client of mine recently asked their customers a single question. They provided a long list of features, and asked, “For this product, which of these features do you most prefer?”

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