South Bend, IN – April 21, 2016 – The $40 billion global market research industry took a $1.4 billion dollar hit during the Great Recession as corporations slashed budgets and stockpiled cash due to uncertainty and continuing rising costs. Despite the fact that it’s more important to stay close to customers and maximize every sales opportunity during economic downturns, most companies chose to risk it, likely because they were slashing marketing budgets, too.
“So in war, the way is to avoid what is strong, and strike at what is weak.” ― Sun Tzu, The Art of War
Going head-to-head with competitors can be brutal. You find yourself constantly having to react to what your competition is doing, which is not only exhausting but can stifle innovation. Read More →
College enrollment is competitive. Many institutions are experiencing flat or decreased student enrollment. At the same time, their debt is increasing.
With increasing tuition rates, part-time options, specialized programs, and online universities, the choice of what to do after high school graduation has only gotten more complex. Students have options. Read More →
Every day at Vennli, I’m reminded that a growing company requires passionate, driven employees. We are successful because each member of our team applies their talents fully to our mission. They’re engaged in the work that we do. Read More →
We recently interviewed 15 impressive brand leaders at a range of companies, including some of the largest in the world. One major finding was pretty startling: brand managers are not happy with their unhealthy data diets.