The entire financial services industry is undergoing drastic changes. New technology, increased regulation, and expansion of digital channels have come together to create a really interesting time for retail banks.
You know this already. Read More →
When I started as a brand manager at Kraft Foods, our focus was on driving consumption and shipments to retailers. We did this through increased advertising and effective in-store promotions.
We used data to drive decisions. We were focused.
Our scorecard was (and maybe still is) the weekly retail scanner data that informed us of how successful our programs were in the market. Religiously, every week, we looked at the consumption and shipment metrics. We monitored our advertising campaigns with the same rigor. How was TV performing compared to print or in-store? Was the mom-centric campaign outperforming the kid-centric campaign?
This was over a decade ago. Using data in marketing is not a new way of operating. Read More →
Hear that? That was the nation collectively sighing as they received their email invitation to their next strategic planning retreat.
Somehow the year is halfway over already and we’re, yet again, pointing our thoughts to the next year. Read More →
Monday, June 13, 2016 – Newport Beach, CA — Red Herring today announced its Top 100 North America award winners in recognition of the leading private companies from the region, including Vennli, the choice visualization and analytics platform based in South Bend, IN. This award celebrates these startups’ innovations and technologies across their respective industries.