You Still Have Time! 8 New Releases to Read This Summer

It could be because of our academic roots. Or maybe it’s because we’re a research-driven company at heart. Either way, Vennli is full of book lovers. If a new book comes out related to our passions (business growth, decision-making, customer and market insights, and data analytics or visualization to name a few), we gobble it up.

If you’re feeling the mid-summer slump and need a little boost of inspiration, here are our top picks of new releases for your reading list. Grab a good book, brew, and enjoy the weather. Cheers! Read More →

Vennli Leader Recognized on TechPoint’s Tech 25 Class of 2016 List

TechPoint, the growth initiative for Indiana’s tech ecosystem, is recognizing Indiana’s tech builders with the announcement of the second annual Tech 25 Class of 2016. Vennli’s Manager of Customer of Customer Success, John Henry, made the list.

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Vennli is Shortlisted for 2016 SaaS Awards

Vennli is a finalist in the 2016 SaaS Awards Program in two categories: Best SaaS Product for Business Intelligence or Analytics and Best UX/UI/Design in a SaaS Product. Read More →

8 Challenges for Retail Banking and What to Do Next

The entire financial services industry is undergoing drastic changes. New technology, increased regulation, and expansion of digital channels have come together to create a really interesting time for retail banks.

You know this already. Read More →

The Evolution of Data in Marketing & What’s Next

When I started as a brand manager at Kraft Foods, our focus was on driving consumption and shipments to retailers. We did this through increased advertising and effective in-store promotions.

We used data to drive decisions. We were focused.

Our scorecard was (and maybe still is) the weekly retail scanner data that informed us of how successful our programs were in the market. Religiously, every week, we looked at the consumption and shipment metrics. We monitored our advertising campaigns with the same rigor. How was TV performing compared to print or in-store? Was the mom-centric campaign outperforming the kid-centric campaign?

This was over a decade ago. Using data in marketing is not a new way of operating. Read More →